Best Practices to optimize your Shopify store

Shopify has become a leading company in e-commerce because of its reliability and easy-to-use interface. Shopify is a great resource for selling products online. They will host and help to grow your eCommerce website, without any need to deal with server maintenance which can be expensive and time-consuming. The biggest advantage of Shopify is that it offers customization and resources for coupons, free shipping, and custom tags for each product.

Why is Shopify Optimization Important?

Designing a Shopify website is very important for your website. If the website is taking a longer period to load, this makes the user experience more difficult as potential customers will have to wait longer to view your website and products. Speed optimization is a great way to ensure you’ll convert that traffic into a sale if you’re looking to drive traffic to your Shopify store.

1) Checking your Page Speed

  • The simplest way to know how your website is performing is by checking  your statistics. You can use plenty of tools online that will help you to figure out how quickly your page runs.
  • One of the most popular tools is Google Pagespeed Insights, offering tons of data. To have a perfect page speed score out of 100, they provide specific data on the areas of your site that could be further optimized. Apart from this, there are specific diagnostics, such as removing old data or minimizing text, to make sure that your Shopify store is fully optimized for speed.
  • It’s important to make use of these tools when you’re making changes to the Shopify store. Update your product catalog or change your web development, use Pagespeed Insights to ensure that you do not have to compromise speed with your changes.
  • Monitor your Shopify store’s speed optimization for a smooth customer experience.

2) Choose a Simple Design

  • For any website we create, it’s normal to want to use a lot of information and images. The main aim behind this is to make sure that all your customers know exactly what they’re looking for! But this can have a bad impact on your Shopify speed optimization.
  • All images on your website must be uploaded at render size, the size that the photo will be displayed to the customers. One of the best features of Shopify is that it allows you to select your theme for your store. Choosing a theme, which is lightweight ensures that customers don’t have to wait for your website to load.

3) Eliminating Unnecessary Apps

  • Apart from great customization features, Shopify provides you with several apps that will help to optimize your Shopify store. There are apps for sales conversion, customer service, and others.
  • It’s best to use Shopify apps in the areas, where your business needs optimization. For example, your Shopify store has a high SEO ranking but is not generating sales. Adding an app on conversion rate optimization (CRO) can lead to larger sales.

4) Test Your Mobile Performance

  • While optimizing the Shopify store’s speed, do not to forget the consider mobile customers. With social media marketing rising, many more customers make purchases from their phones. If your mobile Shopify store isn’t optimized, you could be losing out on tons of customers.
  • One of the problems that occur with optimizing for mobile is the change in layout. You can choose a mobile-friendly Shopify theme so that your customers are not confused. Make sure your website is easy to navigate. At times it can be hard to find a way around a website on smaller screens.

5) Add compelling social proof

When potential customers are unsure about buying your product, there is a possibility that they will seek the opinions of others.

It is highly important to provide social proof as you can in the form of:

  • Product ratings.
  • Customer reviews.
  • Customer testimonials.

You can make use of the Shopify store with various types of social proof on its Shogun-built landing pages.

Try out implementing a money-back guarantee

When online shopping is done, it is difficult to examine the product in person, so there’s more friction involved. What if it is not what it is expected to be?

Offering a no-questions-asked money-back guarantee makes people feel confident enough to purchase and this can make a big difference. Some eCommerce brands provide a lifetime warranty.


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